Website Marketing Plan Newsletter, May 22, 2002

Today’s articles:

The feature article today contrasts email marketing with direct mail. Many business people venturing into online marketing assume direct email advertising is the same as direct postal marketing. They mistakenly assume the only difference is the means by which they deliver the advertising message. Not so. Treating postal and email advertising the same way can get you in deep trouble. Learn why in “Direct Mail Advertising; Email Is Not Like Postal Mail.“.

The S * P * O * T * L * I * G * H * T articles address another type of roadblock some encounter when venturing online. Whether online or off, it is easy to get caught up in your own company’s acronyms or technological “lingo”. What is perfectly clear to us may be confusing to our readers. June Campbell’s articles “Don’t Gimme No Solutions!” and “Internet Marketing or What’s That You Said?” offer some advice and education.

Website Marketing Plan Newsletter, May 6, 2002

Too often, the marketing function is misunderstood. Some folks define it too narrowly, as simply “advertising”, for example. Others lump it in with the sales function, thinking “sales” and “marketing” are synonymous. Still others cringe at the word, thinking only of pyramid schemes or spam. Today’s newsletter is designed to show you marketing’s true definition and purpose.

Dana Baldwin’s S*P*O*T*L*I*G*H*T article, “Marketing: A Key to Long Term Success“, attempts to clarify the definition and advantages of marketing. Dana nicely sums up the marketing function when he says “Marketing is really the process of helping others to perceive value in what you do for them.”

In today’s feature article, “So You Think Marketing Has Changed“, I take a brief look at how the Internet has affected the marketing process.

For still more trustworthy marketing information, visit MarketingProfs.com. The site is written by academics, analysts, and respected marketing professionals.