Website Marketing Plan Newsletter, May 6, 2002

Too often, the marketing function is misunderstood. Some folks define it too narrowly, as simply “advertising”, for example. Others lump it in with the sales function, thinking “sales” and “marketing” are synonymous. Still others cringe at the word, thinking only of pyramid schemes or spam. Today’s newsletter is designed to show you marketing’s true definition and purpose.

Dana Baldwin’s S*P*O*T*L*I*G*H*T article, “Marketing: A Key to Long Term Success“, attempts to clarify the definition and advantages of marketing. Dana nicely sums up the marketing function when he says “Marketing is really the process of helping others to perceive value in what you do for them.”

In today’s feature article, “So You Think Marketing Has Changed“, I take a brief look at how the Internet has affected the marketing process.

For still more trustworthy marketing information, visit MarketingProfs.com. The site is written by academics, analysts, and respected marketing professionals.