Website Marketing Plan Newsletter, May 22, 2002

Today’s articles:

The feature article today contrasts email marketing with direct mail. Many business people venturing into online marketing assume direct email advertising is the same as direct postal marketing. They mistakenly assume the only difference is the means by which they deliver the advertising message. Not so. Treating postal and email advertising the same way can get you in deep trouble. Learn why in “Direct Mail Advertising; Email Is Not Like Postal Mail.“.

The S * P * O * T * L * I * G * H * T articles address another type of roadblock some encounter when venturing online. Whether online or off, it is easy to get caught up in your own company’s acronyms or technological “lingo”. What is perfectly clear to us may be confusing to our readers. June Campbell’s articles “Don’t Gimme No Solutions!” and “Internet Marketing or What’s That You Said?” offer some advice and education.