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Archive for July, 2002

What to include in marketing plan, eMarketing, focus on the customer

Website Marketing Plan News, July 13, 2002 I received an unexpected bit of snail mail last week from The Midwest Book Review. I was nervous opening it – afraid it may be a bad review of my book. Surprise! It was a tear sheet from their “Bookwatch” and a nice letter from Editor-In-Chief James A. […]

SWOT, Email Advertising

Website Marketing Plan News, July 10, 2002 Today’s articles… One of the more difficult issues when learning about online promotion is how to correctly send email advertisements. For experienced business people, it is logical to assume the same rules apply for email and postal mail marketing. Not so. In the spotlight, ClickZ’s Heidi Anderson and […]

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