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SWOT, Email Advertising

Today’s articles…

One of the more difficult issues when learning about online promotion is how to correctly send email advertisements. For experienced business people, it is logical to assume the same rules apply for email and postal mail marketing. Not so. In the spotlight, ClickZ’s Heidi Anderson and her readers help a reader understand the consequences.

On a more analytical note, my feature article “SWOT Analysis - Strengths, Weaknesses, Opportunities, and Threats” explains how to complete a basic or more advanced SWOT analysis.

Posted in Marketing Strategy, Website Marketing Plan Newsletter on July 10, 2002

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