Website Marketing Plan News, November 20, 2002 “Marketing Plan Preparation – Information Gathering” by Bobette Kyle When developing or updating a marketing plan, knowing where to start is often a challenge. To better develop effective marketing strategies, begin by gathering information about both your business and the larger business environment (competition, trends, statistics, etc.). The [...]

Website Marketing Plan News, November 6, 2002 You have a special treat today from Strategic Relations Consultant Justin Hitt. He has kindly written an article specifically for you – “Targeting Your Best Customers Improves Your Marketing Plan Success“. Justin explains how to find your best customers, identify their needs, and integrate this knowledge into your [...]