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Archive for 2003

Marketing plan articles, public relations strategy

Website Marketing Plan News, December 9, 2003 I have just published a new marketing plan site, The site includes articles that approach marketing planning from different directions. One – Alexandria K. Brown’s “You Don’t NEED a Marketing Plan” – even tells why she thinks a plan is not necessary. Surprisingly, I agree with most […]

Marketing plan articles, search engine copywriting, in-person ezine subscriptions

Website Marketing Plan News, November 24, 2003 I will make this one short, as many of you in the U.S. are likely very busy with added personal duties during this short holiday week. I, for one, have to finish painting our kitchen, shop, and clean before Thursday. This is also the time of the year […]

Pricing strategies, streaming media. logo design, impulse purchases, marketing offline, media relations

Website Marketing Plan News, November 11, 2003 “Small Business Pricing Strategies” by Sharron Senter Sharron gives tips and examples of how small businesses can price for profit in a slow economy. “Adding Streaming Media To Your Marketing Programs” by Bobette Kyle This streaming media article explains how small businesses can add sound clips to a […]

Online marketing transcript, Search Engine Marketing misconceptions

Website Marketing Plan News, November 4, 2003 The interactive chat workshop last week, “Marketing Your Online Business – Major Results with a Minor Budget”, went well. We covered a lot of ground – mostly Q&A on how to approach low-budget online marketing strategies – including examples and specific techniques. If you missed the workshop and […]

Public relations techniques

Website Marketing Plan News, October 28, 2003 Public Relations articles in today’s issue: “I Can’t Afford a Public Relations Campaign, Can I?” “How to Get Local Media to Do Stories About Your Website“

Canadian merchant account,

Website Marketing Plan News, October 14, 2003 I planned for this to go out earlier today, but had an interruption. We found a baby copperhead snake crawling around on the back deck. When there’s a snake around, my productivity goes to negative infinity. On a much brighter note, my daughter’s been invited to sing in […]

Merchant account problems, Website navigation, Web marketing goals

Website Marketing Plan News, October 1, 2003 Last week, , I published two of the first four articles on how to match Website content to a visitor’s decision making stage. The final two are in this week’s issue… Part 2 of my “Reach Your Website Marketing Goals” article gives ideas for attracting the right […]

Customer buying stages, learn to accept online payments

Web Site Marketing Plan News, September 23, 2003 When I first started working on this issue, I envisioned a feature article contrasting information sites with sales sites and explaining how they each can fit into your marketing plan. Instead, I ended up with *four* articles that, together, show you: how (and why) your sites can […]

Offline Marketing, eCommerce

Website Marketing Plan News, September 13, 2003 I think the humidity and heat have finally left St. Louis for the season (“Hurray” and “Knock on wood”.). The weather has been mild for a full week. There have even been a few days within my five degree comfort zone. lol! Off line marketing in your plan… […]

Worms and viruses, marketing planning

Website Marketing Plan News, September 10, 2003 This is one of those rare times you are hearing from me twice in one week. This because I felt a pressing need to expand on the email effectiveness issue I brought up Monday. In the last issue, I addressed how email campaigns will continue to become progressively […]

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