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Archive for January, 2003

Impulse purchases

Website Marketing Plan News, January 14, 2003
I enjoyed writing this week’s Feature Article, “5 Ways to Encourage Impulse Purchases“. It came out of an experience I had last weekend at a liquidation show…I ended up spending 20 bucks on a few pieces of absorbent fabric!

Developing a tagline, local business online

Website Marketing Plan News, January 7, 2003
Articles…
Most big companies develop tag lines for their brands and/or business. Smaller companies often see the process as too costly or too hard. An effective tag line, however, can be an important component to effective implementation of your marketing strategies. “5 Steps To Developing a Tag Line for Your [...]

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