Website Marketing Plan News, April 03, 2003

Jim Sterne’s, “Let There Be Light: A religious tract on web analytics” is a thoroughly entertaining, tongue in cheek commentary on the importance of measuring Website success. Don’t miss it.

My feature article is Part 2 of a Site Success series: “How To Measure and Improve Site Success, Part 2: Evaluate Site Activity through Web Metrics“. It explains some measures you can use to uncover opportunities for site improvement. You’ll find reference to a couple of detailed resources as well.