Reviews:

Marketing Plan Pro 11.0 Powered by Duct Tape Marketing
	"The most comprehensive, easy to understand marketing plan method / software combination I have come across."


Marketing Builder Tools - Review
	"If your primary needs are to save time writing the marketing plan document and developing analytical tools, you will find the Marketing Builder toolset invaluable."

eMetrics / Web Metrics

Jim Sterne’s, “Let There Be Light: A religious tract on web analytics” is a thoroughly entertaining, tongue in cheek commentary on the importance of measuring Website success. Don’t miss it.

My feature article is Part 2 of a Site Success series: “How To Measure and Improve Site Success, Part 2: Evaluate Site Activity through Web Metrics“. It explains some measures you can use to uncover opportunities for site improvement. You’ll find reference to a couple of detailed resources as well.

Posted in Marketing Strategy, Website Marketing Plan Newsletter on April 3, 2003

Marketing Strategy Thoughts