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Archive for May, 2003

Setting Web objectives, PR deadline

Website Marketing Plan News, May 27, 2003 I hope those of you in the U.S. had a pleasant Memorial Day break and those of you elsewhere had a great weekend. The articles… Today’s feature article, “How To Set Website Marketing Objectives“, explains how you can integrate customer decision-making stages and business models into your marketing […]

Strategy lessons from a movie, newsroom lingo

Website Marketing Plan News, May 22, 2003 Today’s feature article was inspired by the comedy “Daddy Daycare“. Judging from the reviews I am one of the few folks who loved the film…not for the kiddie humor, but for the marketing strategy lessons! If you’re a marketing person, you should see it – or just read […]

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