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Archive for July, 2003

Marketing lessons from Major League Baseball

Website Marketing Plan News, July 15, 2003 Every once in a while I get a sudden urge to pull some marketing lessons out of an event I’m trying to enjoy. It happened last September when visiting my daughter in college, during the Super Bowl in 2002 (and again during 2005 Superbowl and another Super Bowl […]

Logo Development

Website Marketing Plan News, July 8, 2003 Today’s issue includes an article by Erin Ferree on the importance of having a professional company logo. A logo is one of those things that looks deceptively simple to create. Besides creative talent, there are other considerations as well. Erin explains nine keys to an effective logo in […]

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