Website Marketing Plan News, August 26, 2003

My daughter Amarette is now settled - complete with a hefty supply of spider spray - into her new apartment at Mizzou. Yesterday was her first day of classes as a Sophomore. Said she was “bored”. That won’t last long.

Targeting through USP article…

The article today, “What’s in it for me?” by Steve Hill, stresses the importance of having a clear USP - unique selling proposition. Steve gives six tips for effectively communicating the value you provide to others.

This just in…MarketingProfs published my article “Target Marketing: Six Lessons from Major League Baseball” in today’s newsletter. It’s also on the front page. (BTW, the “SWOT Analysis” article - #2 under ‘Hottest How-Tos’” at the moment - is mine, too.)

Have a look.

Website Marketing Plan News, August 12, 2003

The summer has flown by for me. We are busy moving my daughter - who turned 20 yesterday - into her first apartment. She starts as a Sophomore at Mizzou (University of Missouri, Columbia) soon and has leased a place right next to campus. She moves in this coming Sunday. Mixed feelings about that one!

Article…

Today’s article is an interview with Ronni Rhodes of WBC Imaging. She explains some effective uses for Streaming Media (video, audio, and multimedia clips) and how you can affordably add it to your Website.