Website Marketing Plan News, August 26, 2003

My daughter Amarette is now settled - complete with a hefty supply of spider spray - into her new apartment at Mizzou. Yesterday was her first day of classes as a Sophomore. Said she was “bored”. That won’t last long.

Targeting through USP article…

The article today, “What’s in it for me?” by Steve Hill, stresses the importance of having a clear USP - unique selling proposition. Steve gives six tips for effectively communicating the value you provide to others.

This just in…MarketingProfs published my article “Target Marketing: Six Lessons from Major League Baseball” in today’s newsletter. It’s also on the front page. (BTW, the “SWOT Analysis” article - #2 under ‘Hottest How-Tos’” at the moment - is mine, too.)

Have a look.