Web Site Marketing Plan News, September 23, 2003

When I first started working on this issue, I envisioned a feature article contrasting information sites with sales sites and explaining how they each can fit into your marketing plan.

Instead, I ended up with *four* articles that, together, show you: how (and why) your sites can meet your marketing goals while also meeting visitors’ information needs; ways to meet your visitors’ needs with the right information; tips to make it easier for customers to order online; and ideas for profiting from information sites.

Today I have two of the first four articles…

My article “Reach Your Website Marketing Goals (Part 1 of 2): Understanding the Customer Decision Making Process” helps you understand your visitors’ decision making process while effectively pulling visitors through to the purchase stage.
In “They’re Searching So Why Aren’t They Buying?“, Karon Thackston takes a closer look at the buying process. She also gives specific advice on how to satisfy a visitor’s information needs according to the visitor’s stage in the buying process.

New Website…

Take-Payments-Online. ECommerce Explained.
A new information site detailing how to build and design your ECommerce Website solution.
This new Website will detail the steps, options, fees, and pitfalls involved with accepting payments from your own Website.
Go here to read an ecommerce overview and sign on to receive updates when I post new information to the site:
http://www.websitemarketingplan.com/payments/Credit-CardArticles.htm