Website Marketing Plan News, October 28, 2003

Public Relations articles in today’s issue:
“I Can’t Afford a Public Relations Campaign, Can I?”
“How to Get Local Media to Do Stories About Your Website“

Website Marketing Plan News, October 14, 2003

I planned for this to go out earlier today, but had an interruption. We found a baby copperhead snake crawling around on the back deck. When there’s a snake around, my productivity goes to negative infinity.

On a much brighter note, my daughter’s been invited to sing in a band the weekend after Christmas. I’m so proud - she has a wonderful voice!

New book site…

Besides snake watching, I finished a new site today. It gives people who are thinking about buying my book a chance to “browse” through it first (This since it’s sometimes kind of hard to know what you’re getting when you buy online.).
Each chapter is set up as a separate PDF file, viewable online. Take a look here: http://www.HowMuchForSpider.com

Here’s the time sensitive part…

I will be conducting an interactive Small Business Workshop chat session this Thursday October 16, at 8 p.m. EST. “Marketing Your Online Business - Major Results with a Minor Budget” is part of The Virtual Business Group’s (VBG) Small Business Workshop series.

Articles…

I have added a two-part article from Tawnya Sutherland. She tells about the difficulty she had while trying to get a merchant account in Canada. Part 1 details her experience. Part 2 gives some good alternatives.
Read it here:
http://www.websitemarketingplan.com/payments/CanadaMerchant1.html
http://www.websitemarketingplan.com/payments/CanadaMerchant2.html

Website Marketing Plan News, October 1, 2003

Last week, http://www.websitemarketingplan.com/NewsletArch/newsletter092303.htm , I published two of the first four articles on how to match Website content to a visitor’s decision making stage.

The final two are in this week’s issue…

Part 2 of my “Reach Your Website Marketing Goals” article gives ideas for attracting the right visitors.

“Helping Consumers Navigate the eCommerce Forest” by John Staubly gives you nine tips for designing a site that “closes the sale”.

Problems with Merchant Account reseller.

I recently had some issues with a Merchant Account reseller. They were hiding fees - nearly $300 worth - and balked at returning my “set-up” fee when I decided not to apply for the account. Read more about it and some questions you can ask a potential merchant account provider to avoid the same situation here.

There is more information about choosing an Internet merchant account or third party payment provider here.