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Merchant account problems, Website navigation, Web marketing goals

Website Marketing Plan News, October 1, 2003

Last week, http://www.websitemarketingplan.com/NewsletArch/newsletter092303.htm , I published two of the first four articles on how to match Website content to a visitor’s decision making stage.

The final two are in this week’s issue…

Part 2 of my “Reach Your Website Marketing Goals” article gives ideas for attracting the right visitors.

“Helping Consumers Navigate the eCommerce Forest” by John Staubly gives you nine tips for designing a site that “closes the sale”.

Problems with Merchant Account reseller.

I recently had some issues with a Merchant Account reseller. They were hiding fees - nearly $300 worth - and balked at returning my “set-up” fee when I decided not to apply for the account. Read more about it and some questions you can ask a potential merchant account provider to avoid the same situation here.

There is more information about choosing an Internet merchant account or third party payment provider here.

Posted in Marketing Methods, Marketing Strategy, Small Business, Web Marketing, Website Marketing Plan Newsletter, eCommerce on October 1, 2003

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