Thoughts and observations on marketing & strategy from Bobette Kyle of WebSiteMarketingPlan.com.

November 24, 2003

Marketing plan articles, search engine copywriting, in-person ezine subscriptions

Website Marketing Plan News, November 24, 2003

I will make this one short, as many of you in the U.S. are likely very busy with added personal duties during this short holiday week. I, for one, have to finish painting our kitchen, shop, and clean before Thursday.

This is also the time of the year to think about marketing plans and budgets for the coming months. To get you started and help move along the process, have a look at some of my marketing plan and management articles.

You can also preview chapters in my marketing plan book here.

On the WebSiteMarketingPlan.com Network, I have added two new articles:

Rules, Regs, and Recommendations for Search Engine Copywriting” and “How to Get E-zine Subscribers From In-Person Events.”

November 11, 2003

Pricing strategies, streaming media. logo design, impulse purchases, marketing offline, media relations

Website Marketing Plan News, November 11, 2003

Small Business Pricing Strategies” by Sharron Senter

Sharron gives tips and examples of how small businesses can price for profit in a slow economy.

Adding Streaming Media To Your Marketing Programs” by Bobette Kyle

This streaming media article explains how small businesses can add sound clips to a Website.

Marketing Your Website Offline?” by Nina Dillman

Nina explains how a Website can save your business money and gives ways to market your Website off line.

Off Line Marketing for On Line Results” by Will Dylan

Will explains ways to market your virtual business in the physical world.

5 Ways to Encourage Impulse Purchases with Online Marketing” by Bobette Kyle

How to use demonstrators’ impulse purchase techniques online.

9 Keys to an Effective Logo” by Erin Ferree

There’s more to an effective logo than you think. Erin explains how a strong logo can help your business.

To Get Free Publicity, ‘Think Local‘” by George McKenzie

George explains eight ideas for getting the attention of your local media.

November 4, 2003

Online marketing transcript, Search Engine Marketing misconceptions

Website Marketing Plan News, November 4, 2003

The interactive chat workshop last week, “Marketing Your Online Business - Major Results with a Minor Budget”, went well. We covered a lot of ground - mostly Q&A on how to approach low-budget online marketing strategies - including examples and specific techniques. If you missed the workshop and are interested, you can still read the transcript. The Virtual Business Group has published it on their site. Have a look here: http://www.virtualbizgroup.com/Group_Information/Workshops/transcripts.html

Search Engine Marketing article…

Five Common Misconceptions to Achieving Success with your Online Business

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