Website Marketing Plan News, September 8, 2003 With Labor Day behind us and schools back in session, Summer is officially (if not *technically*) over here in the U.S. In other words, “back to business”. As fourth quarter 2003 looms closer for all of us worldwide, it’s time to start thinking about marketing budget allocations. Many [...]

Website Marketing Plan News, August 26, 2003 My daughter Amarette is now settled – complete with a hefty supply of spider spray – into her new apartment at Mizzou. Yesterday was her first day of classes as a Sophomore. Said she was “bored”. That won’t last long. Targeting through USP article… The article today, “What’s [...]

Website Marketing Plan News, August 12, 2003 The summer has flown by for me. We are busy moving my daughter – who turned 20 yesterday – into her first apartment. She starts as a Sophomore at Mizzou (University of Missouri, Columbia) soon and has leased a place right next to campus. She moves in this [...]

Website Marketing Plan News, July 15, 2003 Every once in a while I get a sudden urge to pull some marketing lessons out of an event I’m trying to enjoy. It happened last September when visiting my daughter in college, during the Super Bowl in 2002 (and again during 2005 Superbowl and another Super Bowl [...]

Website Marketing Plan News, July 8, 2003 Today’s issue includes an article by Erin Ferree on the importance of having a professional company logo. A logo is one of those things that looks deceptively simple to create. Besides creative talent, there are other considerations as well. Erin explains nine keys to an effective logo in [...]

Website Marketing Plan News, June 4, 2003 Read the SWOT article here. Read the strategies article here.

Website Marketing Plan News, May 27, 2003 I hope those of you in the U.S. had a pleasant Memorial Day break and those of you elsewhere had a great weekend. The articles… Today’s feature article, “How To Set Website Marketing Objectives“, explains how you can integrate customer decision-making stages and business models into your marketing [...]

Website Marketing Plan News, May 22, 2003 Today’s feature article was inspired by the comedy “Daddy Daycare“. Judging from the reviews I am one of the few folks who loved the film…not for the kiddie humor, but for the marketing strategy lessons! If you’re a marketing person, you should see it – or just read [...]

Website Marketing Plan News, April 22, 2003 I hope life is going well for you all – both professionally and personally. Some things are starting to click for me…In the “this is cool” department, a Professor at University of Missouri Kansas City will quite likely be using my book “How Much for Just the Spider? [...]

Website Marketing Plan News, April 03, 2003 Jim Sterne’s, “Let There Be Light: A religious tract on web analytics” is a thoroughly entertaining, tongue in cheek commentary on the importance of measuring Website success. Don’t miss it. My feature article is Part 2 of a Site Success series: “How To Measure and Improve Site Success, [...]