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Archive for 2004

Search engine optimization, Jill Whalen

The Network News, December 8, 2004 Unbelievable. Only a bit over two weeks until Christmas, only three until 2005. Time does fly when one is busy. How are you doing on your marketing plans? Personally, I am not as far along as I’d like to be. 🙁 If you are in the same boat, […]

Marketing planning articles and resources.

The Network News, November 15, 2004 There are only about six weeks left until the new year, and here in the states Thanksgiving is next week (eek). That means we are already in the midst of the 2005 planning season. (double eek?) Many find it easier to complete a marketing plan if they read […]

Marketing Plan Information, Search Engine Relationships

The Network News, November 8, 2004 A quick one today, as the articles and resources pretty well speak for themselves. 🙂 As the new year approaches, you may be thinking about ways to evaluate your 2004 marketing plan in preparation for 2005. Today, Stuart Ayling helps out by explaining several techniques in “7 Ways […]

About marketing plans

The Network News, October 11, 2004 It is that time of the year again, when business thoughts turn to budgets and the marketing plan. Some of you (the “lucky” ones) know how you are going to proceed and already have a format to follow. Others of you (the majority, I suspect. 🙂 ), are […]

Marketing plans, strategy, small business management, ecommerce, and Web marketing articles

The Network News, July 28, 2004 After putting it off for about a year, I’ve finally compiled a (pretty much) comprehensive list of the management and marketing articles I’ve authored. It’s nice to have them all in one place. Four are highlighted under “” in the newsletter. As you may have guessed, many articles […]

SWOT, Marketing 4 P’s, Public Relations

Website Marketing Plan News, July 13, 2004 One of the most difficult part of developing effective marketing plans is knowing how to apply strategy. This – plus the fact that implementing the marketing programs themselves is so darn fun – leads many to skip the all-important strategy step. To lead you away from that temptation, […]

WebSite Marketing Strategies, Repeat Customers

The Network News, June 29, 2004 Lately I’ve been thinking about how some online strategies can be the right thing for one site, but the wrong one for another depending on site goals. The resulting article, “Third Party Guest Articles: What’s Good For Jane Is Bad For Joe“, is the first of at least […]

Segmenting your market, search engine optimization forum

The Network News, June 24, 2004 I’m kind of excited this week because Jill Whalen of asked me to Moderate one of her forums. Effective yesterday, I am Moderator for the Internet Marketing forum. Come on over and visit. It’s a great place for marketing conversation. is shaping up as a place […]

Niche marketing, personality targeting, ecommerce

The Network News, June 2, 2004 Today’s first feature article, “Identifying Your Niche” by Vishal P. Rao, explains how he identifies a niche market. By identifying and analyzing how to effectively reach your niche market, your marketing plans become more effective. Vishal targets home based entrepreneurs with his article, but the process he describes […]

Bridging planning and execution, niche publicity Network News, April 20, 2004 The new articles this week are from a marketer/author I’ve long respected, Marcia Yudkin, and an author I only recently discovered, Jan King. Jan is author of Business Plans to Game Plans: A Practical System for Turning Strategies into Action and former President & CEO of Merritt Publishing. Her […]

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