Website Marketing Plan News, January 7, 2004

Welcome to 2004! I hope all of you had a wonderful New Year. Here in St. Louis Missouri the city kicked off a year-long celebration of the city’s revitalization with a midnight fireworks display.

New Marketing Plan Packages…

With the holidays over and business back “into gear” many of you may be pondering over 2004 budgets and marketing plans (if you got those finalized in 2003, hurray!). I have some new marketing plan tools to help you out.

“Secrets to Creating a Small-Budget, Online Marketing Plan” is an hour-long audio interview conducted by Sharron Senter. She interviews me on a variety of topics. You can read an excerpt and summary of the transcript here:
http://www.howmuchforspider.com/#CD
(Look for “View Sample of CD Transcript”)

Other tools include a marketing plan workbook, competitor analysis template, summary template, an example services plan, example products plan, and the full interview transcript. There are several price points to chose from. As an introduction, I’ve discounted the comprehensive package through Saturday.

You can find more information on the page referenced above or here:
http://www.HowMuchForSpider.com

Federal Email Law…

Beginning January 1, the new Federal CAN-SPAM law regulating emails went into effect. If you have not yet heard how it can impact you, have a look at my “Email Marketing Laws: Keeping Updated” article.

Navigating the “Ecommerce Forest:”

“Helping Consumers Navigate the eCommerce Forest. Nine design tips to help turn browsers into buyers.” by John Staubly
John explains ways to make your ecommerce Website more productive and profitable.