Thoughts and observations on marketing & strategy from Bobette Kyle of WebSiteMarketingPlan.com.

April 20, 2004

Bridging planning and execution, niche publicity

WebSiteMarketingPlan.com Network News, April 20, 2004

The new articles this week are from a marketer/author I’ve long respected, Marcia Yudkin, and an author I only recently discovered, Jan King.

Jan is author of Business Plans to Game Plans: A Practical System for Turning Strategies into Action and former President & CEO of Merritt Publishing. Her article, “The Game Plan - the Difference Between Small Business Success and Failure (Part 1)” and Part 2, explain how to bridge the gap between planning and effective implementation.

Marcia is author of 11 marketing-relating books, including Poor Richard’s Website Marketing Makeover: Improve Your Message and Turn Visitors Into Buyers. Her new articles today - “Understanding Niche Publicity” and “Nearly Everyone Uses It, and So What?” - will help you clear the hurdles involved in getting your business in the news.

April 7, 2004

Marketing directory, marketing plan articles, ecommerce

The WebSiteMarketingPlan.com Network News, April 7, 2004

Over the past couple of weeks we have been working on developing new tools that will make it easier for you to find information on The WebSiteMarketingPlan.com Network.

Add WebSiteMarketingPlan.com Network Headlines to Your “My Yahoo!” Page

You can now easily add the WebSiteMarketingPlan.com Network new articles headlines to your “My Yahoo!” page. Once added, you will see the headlines for the five most recent articles placed on the network.

Simply press the “Add to My Yahoo!” button located near the bottom of the navigation menu on most WebSiteMarketingPlan.com pages.

Yahoo! is still working out the beta bugs, so you may get a “feed not available” first time. If so, wait a few seconds and try again.

WebSiteMarketingPlan.com Network Directory

The second new tool for you is a bit more extensive. I am building a WebSiteMarketingPlan.com Network Web Directory that will help you locate articles, products, and services across the Network and Internet. The directory includes only categories that will help you with marketing plans, business planning, and program implementation.

Unlike many directories, this is NOT a link exchange program. The resources are chosen based on how well they help with planning and implementation.

The directory is a work in progress, so it is a bit rough looking just now. There are, however, several marketing plan, ecommerce, and public relations articles loaded along with a few others. Take a look:
http://www.websitemarketingplan.com/WebDirectory

Feature Category: Marketing Plan Articles

Links to and descriptions of marketing plan articles in the directory. Includes “What to Include When You Write a Marketing Plan”, “A Simple Way to Create a Kick-Butt Marketing Action Plan”, and more.

Featured Ecommerce Articles…

Hosting Options for an Ecommerce Website

Deciding how to host your ecommerce Website and what approach to take can be daunting. There are several approaches available, each with different advantages and disadvantages. The article explains.

Don’t Make These Hosting Mistakes!
Written by HostVoice.net

Here are 10 true-life hosting mistakes HostVoice.net customers tell them they learn from and how to avoid them.

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