WebSiteMarketingPlan.com Network News, April 20, 2004

The new articles this week are from a marketer/author I’ve long respected, Marcia Yudkin, and an author I only recently discovered, Jan King.

Jan is author of Business Plans to Game Plans: A Practical System for Turning Strategies into Action and former President & CEO of Merritt Publishing. Her article, “The Game Plan - the Difference Between Small Business Success and Failure (Part 1)” and Part 2, explain how to bridge the gap between planning and effective implementation.

Marcia is author of 11 marketing-relating books, including Poor Richard’s Website Marketing Makeover: Improve Your Message and Turn Visitors Into Buyers. Her new articles today - “Understanding Niche Publicity” and “Nearly Everyone Uses It, and So What?” - will help you clear the hurdles involved in getting your business in the news.