The WebSiteMarketingPlan.com Network News, June 2, 2004

Today’s first feature article, “Identifying Your Niche” by Vishal P. Rao, explains how he identifies a niche market. By identifying and analyzing how to effectively reach your niche market, your marketing plans become more effective. Vishal targets home based entrepreneurs with his article, but the process he describes to identify a niche market can be applied to any size business.

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You may have noticed that it has been longer than usual between newsletters. This is because we are overwhelmed with family issues just now. My father’s wife passed away near the end of April. He is in a wheelchair so we are struggling to get both his short term and long term care arranged. None of us knew anything about elder care options or probate, so it has been - and continues to be - a quite stressful situation.

Meanwhile, my stepfather had a “mild” heart attack. Fortunately, the blockage wasn’t extensive, so a stent is all that was needed. While they were doing that procedure, however, they found an aneurism in one of his arteries. If I understand correctly, they will fix that in a few weeks.

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In today’s second feature article, Scottie Claiborne looks at a different kind of targeting. In “Motivating Your Website Visitors To Take Action: Personality Targeting“, she explains how to target Website visitors according to personality type and gives specific examples. Note that this same approach can work with other types of marketing material as well (brochures, print ads, etc).

Don’t forget to look through the new ecommerce site.