The WebSiteMarketingPlan.com Network News, July 28, 2004

After putting it off for about a year, I’ve finally compiled a (pretty much) comprehensive list of the management and marketing articles I’ve authored. It’s nice to have them all in one place. Four are highlighted under “WebSiteMarketingPlan.com” in the newsletter.

As you may have guessed, many articles cover marketing plans and strategy. Others address different marketing techniques, ecommerce, small business management, and Web / Internet marketing. Browse through them all in the new onsite articles section.

Don’t forget to have a look at the Internet Marketing forum on highrankings.com. There are some interesting current threads about copyright infringement, bulk email, affiliate theft, and strategic marketing.

Website Marketing Plan News, July 13, 2004

One of the most difficult part of developing effective marketing plans is knowing how to apply strategy. This - plus the fact that implementing the marketing programs themselves is so darn fun - leads many to skip the all-important strategy step. To lead you away from that temptation, Barry Welford shows how to go about applying smarter strategic considerations to your marketing programs in the MarketingPlanArticles.com piece “Stronger SWOT Analysis and Marketing 4 P’s”. There are four parts: Summary, Market Niche / SWOT Analysis, Marketing 4 P’s, Selling / Conclusion

On the implementation side, Carolyn Moncel explains why it is important to consider all angles - even the seemingly irrelevant - when conducting a PR campaign. Read “Don’t Overlook the Small Stuff” on PublicRelationsArticles.com.

If you are one to join in on good marketing discussions (or just like to lurk and learn), head over to the forum. Some recent topics include how the FCC is enforcing privacy law, solving traffic drop mysteries, and integrating online marketing with other media.