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Archive for July, 2004

Marketing plans, strategy, small business management, ecommerce, and Web marketing articles

The Network News, July 28, 2004 After putting it off for about a year, I’ve finally compiled a (pretty much) comprehensive list of the management and marketing articles I’ve authored. It’s nice to have them all in one place. Four are highlighted under “” in the newsletter. As you may have guessed, many articles […]

SWOT, Marketing 4 P’s, Public Relations

Website Marketing Plan News, July 13, 2004 One of the most difficult part of developing effective marketing plans is knowing how to apply strategy. This – plus the fact that implementing the marketing programs themselves is so darn fun – leads many to skip the all-important strategy step. To lead you away from that temptation, […]

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