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Marketing Plan Pro 11.0 Powered by Duct Tape Marketing

  

"The most comprehensive, easy to understand marketing plan method / software combination I have come across."

 

 
 


Marketing Builder Tools - Review

  

"If your primary needs are to save time writing the marketing plan document and developing analytical tools, you will find the Marketing Builder toolset invaluable."

 

SWOT, Marketing 4 P’s, Public Relations

Website Marketing Plan News, July 13, 2004

One of the most difficult part of developing effective marketing plans is knowing how to apply strategy. This - plus the fact that implementing the marketing programs themselves is so darn fun - leads many to skip the all-important strategy step. To lead you away from that temptation, Barry Welford shows how to go about applying smarter strategic considerations to your marketing programs in the MarketingPlanArticles.com piece “Stronger SWOT Analysis and Marketing 4 P’s”. There are four parts: Summary, Market Niche / SWOT Analysis, Marketing 4 P’s, Selling / Conclusion

On the implementation side, Carolyn Moncel explains why it is important to consider all angles - even the seemingly irrelevant - when conducting a PR campaign. Read “Don’t Overlook the Small Stuff” on PublicRelationsArticles.com.

If you are one to join in on good marketing discussions (or just like to lurk and learn), head over to the forum. Some recent topics include how the FCC is enforcing privacy law, solving traffic drop mysteries, and integrating online marketing with other media.

Posted in Marketing Methods, Marketing Planning, Marketing Strategy, Small Business, Web Marketing, Website Marketing Plan Newsletter on July 13, 2004

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