The WebSiteMarketingPlan.com Network News, December 8, 2004

Unbelievable. Only a bit over two weeks until Christmas, only three until 2005. Time does fly when one is busy. How are you doing on your marketing plans? Personally, I am not as far along as I’d like to be. If you are in the same boat, today’s issue may help.

Many businesses either have, or are planning, a Website for 2005. Deciding exactly which online marketing programs to include in an online marketing plan is often a challenge. The “Marketing Case Study” article can give you ideas. It explains some of the programs I implemented when launching the WebSiteMarketingPlan.com site, along with my rationale and early results. To research more options for creating and writing your marketing plan, have a look at MarketingPlanArticles.com.

Effective search engine strategies are often included in a marketing plan as well. In this issue, search engine optimization expert Jill Whalen explains some of the techniques to avoid in “Doorways, Mirrors, and Duplicate Sites.” You may also want to visit the “Jill Whalen” page, which includes links to more of her search engine optimization articles, information about her background, interviews, etc.

Speaking of Jill Whalen and search engine strategies - next week will be search engine theme week for me. My other half (Tim) and I are driving to Chicago for the weekend and I will be attending the Search Engine Strategies Conference and Expo there next week. I am looking forward to meeting Jill and several of my fellow High Rankings Search Engine Optimization Forum moderators in person for the first time. It will be very odd to see faces and hear voices when to date I’ve only seen avatars and read words!

More Jill Whalen Articles and Resources

Jill Whalen has been a search engine optimization expert for nearly a decade. As someone who strives to achieve high search engine rankings while working within the search engines’ guidelines, she is often criticized by those who use other methods for achieving high rankings. The “Jill Whalen” page helps you decide for yourself, plus learn how to achieve high search engine rankings without defying the search engines. Resources on the page include links to 100+ articles written by Jill, plus profiles and interviews explaining Jill Whalen’s philosophies and search engine optimization methods.