The WebSiteMarketingPlan.com Network News, February 11, 2005 Often, people confuse marketing programs or strategies with end goals. You may hear someone mention his/her Website marketing goal, for example, as to “bring more traffic to the Website.” Ultimately, however, traffic isn’t the Website-related goal. The goal is something like online sales or leads. In my head, [...]

The WebSiteMarketingPlan.com Network News, February 6, 2005 Just a short note today. I have noticed an interest this week in a couple of my past Superbowl advertising and marketing articles, so thought I would share them with you. I have some more lessons related to the 2005 Superbowl and will be sharing them with you [...]