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Archive for February, 2005

Marketing goals and strategies, search engine marketing, Superbowl advertising and marketing

The Network News, February 11, 2005 Often, people confuse marketing programs or strategies with end goals. You may hear someone mention his/her Website marketing goal, for example, as to “bring more traffic to the Website.” Ultimately, however, traffic isn’t the Website-related goal. The goal is something like online sales or leads. In my head, […]

Marketing plan resources, Super Bowl articles

The Network News, February 6, 2005 Just a short note today. I have noticed an interest this week in a couple of my past Superbowl advertising and marketing articles, so thought I would share them with you. I have some more lessons related to the 2005 Superbowl and will be sharing them with you […]

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