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Archive for June, 2005

Long-term and short-term profit, break even analysis

Website Marketing Plan News, June 13, 2005 Today’s feature article is in two parts. Part 1 of “Profitable Marketing Strategies” explains how to take into account both short term and long term profits when deciding on marketing programs. Part 2, “Figuring Break Even Point,” explains the break even analysis under different situations.

Principled Marketing, Pricing Strategy, Target Marketing

The Network News, June 1, 2005 This month I attended a seminar given by Shel Horowitz, author of Principled Profit: Marketing That Puts People First. My first thought – as I walked in the door early and saw this slightly gnome-like dude wearing a Grassroots Marketing t-shirt – was “Is that him?” Yes, it […]

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