The WebSiteMarketingPlan.com Network News, July 13, 2005

If you like to stay “ahead of the curve” when marketing your business, you will be interested in one of today’s guest articles, “Marketing with RSS.” Informational feeds (a type of .xml file, more commonly called RSS feeds) are quietly becoming a more popular way of communicating with customers and potential sales leads. This trend is expected to become even more prevalent when Microsoft releases its next operating system and an upgrade to Internet Explorer, both of which will make it easier for subscribers to read RSS feeds. Rok Hrastnik explains more: http://www.websitemarketingplan.com/online/rss.htm

On a commerce-related note, given the recent security breach by a credit card processor, those of you who accept online payments (or have any kind of merchant account) may be concerned about transaction security. Robert Fleming, President of the eMarketing Association, explains the organization’s take on the situation here: http://www.websitemarketingplan.com/payments/fraud.html

Finally, one of the most frustrating aspects of launching a marketing program can be the implementation. Having an organized approach to carrying out your marketing programs can help tremendously. I give some tips for accomplishing effective marketing programs in “Putting Your Marketing Programs In Motion.”