I just read an article proclaiming that Internet marketing is dead. The author raved that Internet marketing is filth and garbage and went on to describe the evils of email spam, using the terms “Internet marketing” and “spam” interchangably.

IT’S BS LIKE THIS THAT GIVES MARKETING A BAD NAME!

Unsolicited bulk email - spam - is an unsavory type of marketing, yes. Is it equivalent to Internet marketing? NO! Defining Internet marketing to be spam is like defining retailing to be “bait and switch.”

Bait and switch is an illicit tactic sometimes used in retail…looked on with disdain by honest retailers.
Similarly, spam is an illicit tactic sometimes used in marketing…looked on with disdain by honest marketers.

Retailing does not mean bait and switch. Internet marketing does not mean spam.

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