http://www.websitemarketingplan.com/online/marketing.htm

There is no single “magic formula” to a successful Website. You can, however, make your own magic with a mix of marketing programs that is right for you. Your choices depends upon your overall goals and strategies.

A laundry list of marketing tactics that have worked for others — and some of the benefits or features of each — is in the article. They are in no particular order because each Website is unique. The tactics that will help you reach your goals may be completely different than the tactics that are right for another Website. Read on to get the ideas flowing…

Website Marketing Plan News, January 16, 2006

Hello Folks -

Today I hope to kick-start a Web marketing brainstorm with the “51 Marketing Techniques” article and a free planning workbook. The article is for anyone looking for ideas to improve online marketing. The workbook is geared toward new sites or sites with little prior marketing behind them (If you want the workbook, download it now. In one week I will remove this planning workbook from the server).

If you have an Internet connection or use email, “Keeping the Worms Away. How to Minimize Virus Threats” is a must-read (I guess that means *all* of you since you are reading this email/Web-based newsletter!)

Finally, guest author Mike Brassil lays out the advantages and disadvantages of including direct postal mail in your marketing strategies.

Read the newsletter for more detail.

Enjoy!

Bobette Kyle

by Michael Brassil

http://www.websitemarketingplan.com/Arts/directmail.htm

Selling by mail can be an easy and relatively inexpensive method of selling your products or services, and it is used far more often than most people realize. However, your success depends on the method you use in presenting your offering to your prospects. Article helps you weight the advantages and disadvantages of including direct mail in your marketing plan.

Keeping the Worms Away. How to Minimize Virus Threats
by Bobette Kyle

The battle against computer viruses and worms has gone on since the dawn of the virtual age. Over time, worms and viruses are evolving and the numbers are growing. Article explains how you can be affected by these malicious bits of code and what you can do about it.
http://www.websitemarketingplan.com/Arts/WormVirus.htm