Thoughts and observations on marketing & strategy from Bobette Kyle of WebSiteMarketingPlan.com.

January 13, 2006

Super Bowl Advertising and Marketing

Three weeks and counting until the Super Bowl! My St. Louis Rams kind of sucked this season, but I’m pumped anyway because the best thing about Super Bowl is the advertising and marketing. Before and during the game, I tend to take prolific marketing-related notes and can’t help writing some kind of “lessons” article (yes, I’m a geek…so what ?!). Here are some of my past efforts …

“Superbowl 2005 Advertising and Marketing Lessons”
Advertisers, performers, announcers and coaches involved in the 2005 Superbowl demonstrated several marketing and management lessons during the course of the game.

Superbowl Ad and Marketing Techniques
Superbowl ads - a perennial entertainment source - are also a great source of advertising and marketing lessons. Some example 2004 ads (and earlier) demonstrate.

Superbowl Advertising and Marketing Lessons
The Superbowl commercials, advertisers, and teams - as well as the NFL itself - provided useful marketing lessons in Superbowl XXXVI. The article explains 13 marketing lessons learned from the game.

1 Comment

  1. http://prblog.typepad.com/strategic_public_relation/2004/01/super_bowl_mark.html

    Comment by Bobette Kyle — January 18, 2006 @ 1:19 pm

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