A Product is More Than Your Product
I had a wonderful Thai dish for lunch today. I’ll likely never return to the restaurant, however. Although the dish itself - the “product” - was delicious, the entire “Product” was a disaster. The restaurant owner failed to understand that there’s more to his Product than the dish itself and that when it comes to marketing, the customer’s perception is reality.
http://www.websitemarketingplan.com/small_business/product.htm
