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Beyond the Super Bowl: Advertisers’ Strategic Marketing Campaigns

The cost to run a 30-second spot during Super Bowl XV is a reported $2.6 million, far beyond a small business marketing budget. By looking at the larger strategic picture, however, we can all pick up some tips on how to better market our own small businesses. The article explores techniques advertisers used beyond the commercials in their marketing campaigns.

http://www.websitemarketingplan.com/marketing_management/SuperBowl4.htm

Posted in Marketing & Management Articles, Marketing Methods, Marketing Strategy, Small Business, Super Bowl Commercials, Advertising & Marketing on February 14, 2006

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