Website Marketing Plan News, February 13, 2006

Hello Folks -

Commercials and food. Two of my favorite things inspired today’s feature articles. In “Beyond the Super Bowl: Advertisers’ Strategic Marketing Campaigns” I take a look at how Super Bowl advertisers expand the marketing benefits beyond the commercial or sponsorship. Few of us have the dollars for a Super Bowl commercial, but we can all adopt these concepts when marketing our own businesses.

I had a wonderful Thai dish for lunch last week. I doubt, however, that I’ll ever return to the restaurant. Read why in “A Product is More Than Your ‘Product.’”

Enjoy!

Bobette Kyle

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