http://www.websitemarketingplan.com/NewsletArch/newsletter03_13_06.htm
Hello Folks -
It’s been a busy month for me. Tim (my beau of 20+ years) and I were married in Las Vegas. It took a while, but we finally decided the relationship was going to “stick.” We had a virtual wedding, broadcast over the Internet (of course). You’ll find a link to the Webcast and pictures in the “Bobette and Tim Were Married in Vegas This Month” section.
Naturally, the trip inspired a few ideas for marketing articles (some a bit racy for this G-rated publication.
lol). Something that amazes me about Las Vegas is it’s an isolated place in the middle of the dessert, yet a thriving industry - with direct competitors operating side-by-side -has developed over the years. “Lessons in Prosperous Competition - Vegas Style” explores that phenomenon.
On a broader note, Scottie Claiborne’s “Why the Heck Do You Have a Website Anyway?” reminds us that our Website - just like any other business venture - must have a goal in order to succeed.
Enjoy!
Bobette Kyle
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A recent trip to Las Vegas inspired thoughts about how direct competitors can thrive in the same physical or virtual space. I often hear people overly concerned that their actions will somehow help the competition. While it’s strategically healthy to be aware of competitors’ activities, an obsession with doing absolutely nothing to help a competitor can be detrimental to your own business.
http://www.websitemarketingplan.com/small_business/competition.htm
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Why the Heck Do You Have a Website Anyway?
By Scottie Claiborne
You’ve got a website. It’s got some cool graphics and information about your company and maybe even a shopping cart for selling stuff. You read the High Rankings Advisor faithfully; you’ve tweaked your copy and checked your tags, yet your visitors don’t seem to do what you want them to do.
It’s time to take a step back and think about why you built a website in the first place.
http://www.websitemarketingplan.com/online/goals.htm
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I wonder how many credit card rebate checks get overlooked by cc customers? …
In the past week, I received an American Express and an Advanta Business card rebate. Both were buried in the statement and printed on regular paper. One didn’t have a notice that a check was enclosed (as far as I could tell). The other noted it only in the account summary.
I wonder if the banks count on a percentage of uncashed rebates in the business and marketing plans?
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