Thoughts and observations on marketing & strategy from Bobette Kyle of WebSiteMarketingPlan.com.

March 15, 2006

Lessons in Prosperous Competition - Vegas Style

A recent trip to Las Vegas inspired thoughts about how direct competitors can thrive in the same physical or virtual space. I often hear people overly concerned that their actions will somehow help the competition. While it’s strategically healthy to be aware of competitors’ activities, an obsession with doing absolutely nothing to help a competitor can be detrimental to your own business.

http://www.websitemarketingplan.com/small_business/competition.htm

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