Television Advertising - Advantages and Disadvantages
by Mike Brassil

http://www.websitemarketingplan.com/small_business/tvadvertising.htm

Watching TV is the most common leisure activity in our country today. It is the medium where the consumer spends the most “attentive” time. A number of surveys report average daily television viewing time as high as five to six hours. No wonder it has grown into a giant advertising medium.

Radio Advertising Pros and Cons
by Mike Brassil

http://www.websitemarketingplan.com/Arts/radioadvertising.htm

280 million people own more than 300 million radios and, contrary to the predictions of doom, radio still fills a strategic advertising role for businesses both large and small. It is a relatively inexpensive way of reaching people, and it has often been called the “theater of the mind” because voices or sounds can be inexpensively used to create specific moods or images.

Newspaper Advertising - Advantages & Disadvantages
By Mike Brassel

http://www.websitemarketingplan.com/Arts/newspaperadvertising.htm

Paid-circulation newspapers are a popular advertising medium for most local businesses. They are the oldest forms of mass media and they continue to be one of the largest, as measured by volume of advertising dollars. Industry giants, as well as the local convenience stores, use newspapers to advertise. Every community has its own newspaper. There are over 1,600 paid-circulation daily newspapers in America and several thousand additional local weekly papers as well.

http://www.websitemarketingplan.com/NewsletArch/newsletter04_10_06.htm

Hello Folks -

This month’s theme is the importance of strategic marketing, whether your business is offline, online or a combination of the two. Smart marketing is something that can make or break a business. Yet, marketing is frequently one of the first budget cuts when profit or sales are down, and often non-existent in small businesses.

Today’s articles — my “Invest in Marketing Programs” and “Guide to a Profitable Marketing Mix,” plus Sharon Housley’s “Short Term Versus Long Term Marketing Efforts” — all explain the importance of marketing strategy, each from a different angle.

On a similar note, the American Marketing Association (AMA) will be sponsoring a Strategic Marketing Conference in Chicago, May 21st through 23rd, 2006. Legendary Marketing/Branding experts Jack Trout and Robert Passikoff are Co-Chairing the event. If you are responsible for marketing in your organization, consider attending. There is a reduced rate for AMA members.

Enjoy!

Bobette Kyle