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Guide To A Profitable Marketing Mix

http://www.websitemarketingplan.com/small_business/marketingmix.htm

Here, I give traditional marketing examples of long term and short term strategies:

Including both short term and long term strategies in the marketing mix can make for a more profitable business.

Long term strategies build brand/company awareness and give sales revenue a permanent, gradual boost. Short term strategies create a temporary, immediate revenue boost by giving buyers an incentive to purchase.

By implementing both long and short term strategies, you can attend to immediate sales goals while building your business reputation and goodwill. Article includes examples of both types of strategies.

Posted in Marketing & Management Articles, Marketing Methods, Marketing Planning, Marketing Strategy, Small Business, Web Marketing on April 11, 2006

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