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Hello Folks -

This month’s theme is the importance of strategic marketing, whether your business is offline, online or a combination of the two. Smart marketing is something that can make or break a business. Yet, marketing is frequently one of the first budget cuts when profit or sales are down, and often non-existent in small businesses.

Today’s articles — my “Invest in Marketing Programs” and “Guide to a Profitable Marketing Mix,” plus Sharon Housley’s “Short Term Versus Long Term Marketing Efforts” — all explain the importance of marketing strategy, each from a different angle.

On a similar note, the American Marketing Association (AMA) will be sponsoring a Strategic Marketing Conference in Chicago, May 21st through 23rd, 2006. Legendary Marketing/Branding experts Jack Trout and Robert Passikoff are Co-Chairing the event. If you are responsible for marketing in your organization, consider attending. There is a reduced rate for AMA members.

Enjoy!

Bobette Kyle