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Invest in Marketing Programs

http://www.websitemarketingplan.com/marketing-programs.htm

Some businesses tend to look at marketing as an expense that takes profit away from the company — as a luxury item to “splurge” on when they have the money — but not a necessity. This approach is short sighted. Marketing is an investment that increases profit and improves business value over time. The article explains.

Posted in Marketing & Management Articles, Marketing Methods, Marketing Planning, Marketing Strategy, Small Business, Web Marketing on April 11, 2006

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