Short Term vs. Long Term Marketing Efforts
By Sharon Housley

http://www.websitemarketingplan.com/online/strategy.htm

Sharon explains about combining short and long term *online* marketing strategies:

In order to create consistent sales cycles and a positive growth trend, businesses usually engage in both short and long term marketing efforts. Short-term marketing efforts tend to cause sudden sales spikes, which rarely last. These sharp sales increases are usually the result of a targeted marketing campaign or time limited offer. While short-term marketing produces sales, long-term marketing efforts must be mixed in to sustain sales. The article gives examples of online programs for both.