Newspaper Advertising - Advantages & Disadvantages
By Mike Brassel

http://www.websitemarketingplan.com/Arts/newspaperadvertising.htm

Paid-circulation newspapers are a popular advertising medium for most local businesses. They are the oldest forms of mass media and they continue to be one of the largest, as measured by volume of advertising dollars. Industry giants, as well as the local convenience stores, use newspapers to advertise. Every community has its own newspaper. There are over 1,600 paid-circulation daily newspapers in America and several thousand additional local weekly papers as well.