Radio Advertising Pros and Cons
by Mike Brassil

http://www.websitemarketingplan.com/Arts/radioadvertising.htm

280 million people own more than 300 million radios and, contrary to the predictions of doom, radio still fills a strategic advertising role for businesses both large and small. It is a relatively inexpensive way of reaching people, and it has often been called the “theater of the mind” because voices or sounds can be inexpensively used to create specific moods or images.