Thoughts and observations on marketing & strategy from Bobette Kyle of WebSiteMarketingPlan.com.

April 27, 2006

Television Advertising - Advantages and Disadvantages

Filed under: Marketing & Management Articles, Marketing Methods, Small Business — Bobette Kyle @ 9:20 am

Television Advertising - Advantages and Disadvantages
by Mike Brassil

http://www.websitemarketingplan.com/small_business/tvadvertising.htm

Watching TV is the most common leisure activity in our country today. It is the medium where the consumer spends the most “attentive” time. A number of surveys report average daily television viewing time as high as five to six hours. No wonder it has grown into a giant advertising medium.

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