http://www.websitemarketingplan.com/NewsletArch/newsletter05_08_06.htm

Hello Folks -

Often, when promoting our brands and services, strategies tend to focus on brand image, features and/or benefits. We sometimes forget one of the most important strategies in the branding process — delivering on the brand or product promise. Today’s article from Phillip Davis — Your Brand is Your Promise (What are you promising?) — will help each of us figure out just what our brand promise is and how to keep that promise.

I’ve also added a new section to WebSiteMarketingPlan.com, filled with small business marketing, planning and management articles. There are articles with business management tips; budgeting and costs; marketing and competition; and effective advertising. Please take a moment to browse: http://www.websitemarketingplan.com/smallbusiness

Enjoy!

Bobette Kyle

P.S. “Marketing Strategy Thoughts” is the blog where I (sporadically) post marketing/management-related thoughts throughout the month: http://www.websitemarketingplan.com/strategy

P.P.S. For a quick and easy way to search all articles on the site, go to the Website Marketing Plan .com directory: http://www.websitemarketingplan.com/directory