http://www.websitemarketingplan.com/NewsletArch/Newsletter06_12_06.htm

Hello Folks -

So many of you were helped by Scottie Claiborne’s “Why the Heck Do You Have a Website anyway?” about Website goals, http://www.websitemarketingplan.com/online/goals.htm, this month’s issue expands on that concept.

My “Is Your Website Pulling Its Weight As A Business Tool?” helps you brainstorm ways your Website can work as a business tool, making your business more efficient and profitable.

Karon Thackston, in “Making It Easy for Customers To Choose You,” approaches the issue from an ecommerce standpoint. The article helps you think of how to differentiate your products online, giving your visitors reason to buy from *you* instead of the competition.

Enjoy!
Bobette Kyle

by Karon Thackston © 2006, All Rights Reserved

http://www.websitemarketingplan.com/customers.htm

Here’s something every web site owner should know. When visitors come to your site, they are looking for a reason to buy from you.

Think that’s stating the obvious? You’d be surprised! I come across countless sites every day that do everything but give the visitor a reason to buy, subscribe, click, call or otherwise take action. It’s a fatal mistake in any business, but it’s especially damaging for web-based companies.

Karon goes on to explain how to go about differentiating your business online.

By Bobette Kyle

http://www.websitemarketingplan.com/marketing_management/business_tool.htm

A Website is a business tool as well as a marketing tool and can help make many departments within your company more efficient. Which, in turn, increases your company’s customer service, reputation and profitability. The article explains how to uncover ways *your* Website can function as a company business tool.