by Karon Thackston © 2006, All Rights Reserved

http://www.websitemarketingplan.com/customers.htm

Here’s something every web site owner should know. When visitors come to your site, they are looking for a reason to buy from you.

Think that’s stating the obvious? You’d be surprised! I come across countless sites every day that do everything but give the visitor a reason to buy, subscribe, click, call or otherwise take action. It’s a fatal mistake in any business, but it’s especially damaging for web-based companies.

Karon goes on to explain how to go about differentiating your business online.