Thoughts and observations on marketing & strategy from Bobette Kyle of WebSiteMarketingPlan.com.

June 9, 2006

Website as Business Tool, Online Differentiation

http://www.websitemarketingplan.com/NewsletArch/Newsletter06_12_06.htm

Hello Folks -

So many of you were helped by Scottie Claiborne’s “Why the Heck Do You Have a Website anyway?” about Website goals, http://www.websitemarketingplan.com/online/goals.htm, this month’s issue expands on that concept.

My “Is Your Website Pulling Its Weight As A Business Tool?” helps you brainstorm ways your Website can work as a business tool, making your business more efficient and profitable.

Karon Thackston, in “Making It Easy for Customers To Choose You,” approaches the issue from an ecommerce standpoint. The article helps you think of how to differentiate your products online, giving your visitors reason to buy from *you* instead of the competition.

Enjoy!
Bobette Kyle

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